Destination Chesterfield, in partnership with local developers, has launched a series of hoardings to tell the story of the changing face of Chesterfield

The new hoardings, which have been erected at the Ravenside Retail Park and at the Shorts Accountants development on Ashgate Road, are part of Destination Chesterfield’s ‘Warm Welcome’ campaign and are supported by the town’s 110-strong business network Chesterfield Champions and the European Regional Development Fund.

Peter Swallow, Chair of Destination Chesterfield said: “The hoardings have been strategically positioned at developments on the main routes through town. These are prime sites for passing traffic and highlight not only the development on the site but the other regeneration schemes in Chesterfield.”

Andy Irvine of Shorts Accountants who are Chesterfield Champions said:“Work at our Ashgate Road site is now well underway. The sign gives details of Shorts’ heritage in the Chesterfield area and the opportunity for us to showcase our exciting new office development.”

David Whiteley of fwd Motion, who designed the hoardings said: “As Chesterfield Champions we are proud of the regeneration that is taking place in Chesterfield.  These hoardings not only highlight these developments but make the exterior of these sites more attractive to those travelling through Chesterfield.”

Further hoardings will be produced for other developments in the future. The next major project will be hoardings for the refurbishment of Chesterfield’s Market Hall.  The hoardings will not only tell the story of the regeneration but will also celebrate the history of the Market Hall and the temporary trading arrangements in place during the refurbishment.

Source:Destination Chesterfield

Destination Chesterfield is pleased to announce that it has secured additional funding which will extend the initiative until the end of December 2015.

Further funding will be received from the European Regional Development Fund and a new three year plan will be developed through consultation with businesses and local residents to promote the town as a place to invest.

Destination Chesterfield, which is funded through income received from the European Regional Development Fund, Chesterfield Champions and Chesterfield Borough Council, is helping to improve the economic prosperity of the town through a campaign to promoteChesterfield.  This approach to promoting the town sees the local business community playing a central role in its success by leading an independent board of Directors for Destination Chesterfield, and businesses pledging their support to become Chesterfield Champions.

Peter Swallow, Chair of Destination Chesterfield said: “It is excellent news that we can continue the work we have started through Destination Chesterfield.   Many of the regeneration projects in the town are now moving forward but we need to continue to promote the opportunities available and attract further investment into the town.”

Councillor John Burrows, Vice Chair of Destination Chesterfield and Leader of Chesterfield Borough Council said: “This is not just about the European funding and the Borough Council as Destination Chesterfield wouldn’t be possible without the support of the businesses that have become Chesterfield Champions and contribute to the project financially and in-kind.  We look forward to continuing to work with these businesses who are taking an active role in the promotion of the town.”

Michael Heath, Director of Cheetham Jackson and a Chesterfield Champion said: “I’m proud to be a Chesterfield Champion.  Being involved with Destination Chesterfield has allowed businesses of all sizes to have a say in how the town is promoted and influence howChesterfield is developed in the future.  It is great news the project will continue to support the business community ofChesterfield.”

Further information on Destination Chesterfield can be found atwww.chesterfield.co.uk

Source:Destination Chesterfield

Destination Chesterfield has recently appointed sector specialists for the manufacturing, professional services and retail, leisure and tourism sectors to their board.

Destination Chesterfield, funded through money from the European Regional Development Fund, Chesterfield Champions and Chesterfield Borough Council is helping to improve the economic prosperity of the town through a campaign to promoteChesterfield.  This approach to promoting the town sees the local business community playing a central role in its success by leading an independent board of Directors for Destination Chesterfield, and businesses pledging their support to become Chesterfield Champions.

James Brand, Sales Director at United Cast Bars will take the lead for the manufacturing sector.  James has worked at United Cast Bar since 2004, and has helped the company grow to become the world leader in continuous cast iron bar production. Operating on a global scale, the facility inChesterfieldproduces the broadest range of products of any peer within their sphere of operation.  James said “Manufacturing has a key role to play in the economy. Businesses rely on their local community to offer support and vital resources to ensure the future growth of their businesses.”

Steve Smith, Relationship Director at Natwest Bank joins to represent the professional service sector and brings expertise on the funding available to businesses who plan to relocate or grow in Chesterfield.  Steve says “Destination Chesterfield is an exciting concept uniting public and private sectors locally to help promoteChesterfieldleading to better amenities and job prospects for the local community.  My motivation in joining the board is to make a positive contribution towards those objectives for the Town and surrounding areas.”

Vittorio Risorto, Owner of Calabria Restaurant on Glumangate, will represent the retail, leisure and tourism industry.  Vittorio said “It is important businesses work together to shape theirChesterfieldand listen to their customers to make this happen.  We need to look to the future, how we support local businesses to grow, maintain high street occupancy as well as attracting new investment to the town.

James Mitchenson, Editor of the Derbyshire Times, also joins the team, bringing further marketing and public relations expertise to the board.  James said “I’ve very quickly been impressed with the drive and ambition Destination Chesterfield has for the town, and I am keen to ensure the Derbyshire Times is at the heart of it.  I am looking forward to working as a board member of Destination Chesterfield to ensure the people ofChesterfieldare listened to, and their town continues to flourish.”

Further information about Destination Chesterfield and the Chesterfield Champions can be found at www.chesterfield.co.uk

Source:Destination Chesterfield

The board of Destination Chesterfield has been listening to the debate around the new welcome to Chesterfield signs over the past month with interest. Both positive and negative feedback on the design of the new road signs has been received.

As a result of this, following a Destination Chesterfield Board meeting last Thursday (24^th May) it was agreed that a more familiar graphic of the Spire will be added to the signs over the coming months. These additions will be funded by Destination Chesterfield via the European Regional Development Fund.

Further Welcome Signs are currently being produced for Chesterfield Coach Station which will include these graphics as well.

Cllr John Burrows, Vice Chair of Destination Chesterfield and Leader of Chesterfield Borough Council said “We have listened to the views of the public and are making adjustments to the signs at a cost to Destination Chesterfield. The graphic that will be added is a modern interpretation of the Spire which will be recognized as the town’s famous landmark.”

Pete Swallow, Chair of DestinationChesterfieldsaid “It is important to remember the original purpose of changing the signs was to promote the events and activity happening inChesterfield. DestinationChesterfieldhas created a marketing opportunity out of the signs which will drive footfall and spend into the town supporting the local economy.

The Welcome to Chesterfieldsigns have been designed using the Chesterfieldvisual identity which was launched in April 2010 prior to the launch of Destination Chesterfield in October 2010 and has been used to promote the town since then by Destination Chesterfield, Chesterfield Borough Council, Chesterfield Champions and other partners. All the imagery used is based on the twists and the patterns of Chesterfield’s crooked spire.

Source:Destination Chesterfield

Destination Chesterfield has teamed up with media students at Chesterfield College to produce video content to promote the town’s regeneration sites.

The students, who went through a full briefing process including pitching their story boards to liaising with venues to acquire filming rights, have produced two short films on business and development sites in Chesterfield.

Peter Swallow, Chair of Destination Chesterfield said “ It has been great to work with the media students at Chesterfield College, their enthusiasm for Chesterfield and their drive in producing these videos has been excellent and shows the talent the town has coming forward for the future.”

Trevor Clay, Acting Principal of Chesterfield College said “As a Chesterfield Champion, we have a role to play in making sure our students are aware of the exciting regeneration plans for Chesterfield. This project has not only done this but given them a real life project to work on and a piece of work for their portfolio that can be shown to future potential employers.

If any other businesses would like to commission the media students for a corporate or promotional video please contact our Media team, Tom Bell and Matt Pritchard on 01246 500618.”

The videos can be viewed on Destination Chesterfield’s website athttp://www.chesterfield.co.uk/about-chesterfield/video-library and will be used to promote the town to potential investors.

Source:Destination Chesterfield

Destination Chesterfield recently held its latest ‘Inspired Investment’ event to update local businesses and the media on the progress of the regeneration schemes in Chesterfield.

The event, held at the Casa Hotel included Ellen Cutler, Director of Investment from Sheffield City Region, who highlighted their plans to attract investment to the area and how they will work with partners in Chesterfield to maximise the benefit to the local area.

Other updates were given on Chesterfield Waterside, Markham Vale and theNorthern Gateway. Chesterfield Waterside has recently secured £2.4million from the Sheffield City Region’s Growing Places fund. This will allow the new canal link to be built on site which will in turn enable the construction of the housing element to commence.

The Northern Gateway development which will extend Chesterfield town centre with new shops, restaurants and a cinema aims to take Chesterfield into the top 100 shopping destinations in England. Chesterfield Borough Council will be announcing their preferred development partner in May, ahead of a full planning application being lodged in the autumn with the development planned to be completed in 2015.

Markham Vale was recently awarded Enterprise Zone status by Sheffield City Region and has seen continued investment including Squadron Medical’s new 40,000 square foot facility and the 100,000 square foot national distribution centre for Andrew Page Ltd.

Peter Swallow, Chair of Destination Chesterfield, said “It is to the Town’s great credit that despite the economic climate, Chesterfield’s regeneration schemes continue to move forward. It is important for Destination Chesterfield to not only promote these opportunities for investment externally, but that we also communicate the content and importance of these developments to the people who live and work in Chesterfield.”

Destination Chesterfield’s next ‘Inspired Investment Event will take place in September and is exclusively available to ‘Chesterfield Champions’. To find out how to become a ‘Champion’ and more about Chesterfield’s regeneration schemes visit www.chesterfield.co.uk

Image supplied courtesy of the Derbyshire Times

Source:Destination Chesterfield