East Midlands Chamber has urged the region’s businesses to go green and reap the benefits to their bottom line in a new campaign.

The Sustainable East Midlands initiative will highlight both the business case and regulatory requirements for companies that engage with the low-carbon agenda.

It includes a new online information portal that will point firms to financial support available to them and a series of educational events, beginning with the East Midlands Energy Summit later this month.

The campaign has been launched following research by the Chamber and University of Derby, which highlighted how sustainability is rising up the business agenda – but also showed a gap in awareness for many organisations.

East Midlands Chamber chief executive Scott Knowles said: “With the seismic shift in the economy and the way businesses look to develop new ways to operate, there is no better time to focus on the opportunities and the potential offered by the sustainability agenda.

“With its manufacturing heritage, innovative businesses and academic base, the East Midlands has the raw ingredients to be at the forefront of delivering a low-carbon economy – particularly important at a time when the UK Government has a vision to ‘build back greener’ from the pandemic.

“This isn’t just about sustainability for the sake of being greener, as this translates into the bottom line of businesses through efficiency and resilience. Adopting greener credentials reduces running costs and helps to win new contracts and business.

“The Sustainable East Midlands campaign will play a pivotal role in shining a spotlight on the great companies already heavily engaged in the low-carbon agenda, while signposting more businesses in this direction – because now is the time to take responsibility and reap the rewards.”

University of Derby and East Midlands Chamber research on sustainability engagement and awareness among businesses

Sustainable East Midlands is the product of a long-standing partnership between the Chamber and University of Derby, which has yielded unique data about the region’s engagement with the sustainability agenda.

In February, the university included a set of questions related to this topic for the Q1 2020 edition of the Chamber’s Quarterly Economic Survey, which explores a range of business interests to gauge the state of the region’s economy.

More than 400 Derbyshire, Nottinghamshire and Leicestershire businesses took part in the survey and it showed the percentage of businesses deriving turnover from low-carbon and pro-environmental goods and services has nearly doubled between 2015 and 2020 – growing from 16% to 31% during this period.

Just over a third (35%) of businesses said they were integrating clean growth into their business plan, while the proportion of firms not considering clean growth opportunities at all had decreased from 36% in 2018 to 14% in 2020.

On the flip side, four in 10 businesses said they did not feel well-informed about support for clean growth.
Dr Fred Paterson, an associate professor at the University of Derby and the Low Carbon Business Network lead at Derby Business School, led the research team.

He said: “There is growing evidence that companies putting environmental sustainability at the heart of their operations are more successful and more likely to survive over time than other firms.

“At the same time, the UK low-carbon economy has been growing steadily for more than a decade and has weathered storms like the financial crash of 2008 and the Covid-19 pandemic better than other sectors of the economy.

“It’s no surprise that our research has shown the number of businesses in the East Midlands that provide pro-environmental goods and services has doubled over the past five years.

“The Sustainable East Midlands initiative is therefore a really welcome support for the increasing number of smaller business that want to build their sustainable credentials and grow their business in ways that are also positive for the environment.”

The topic of sustainability was also discussed recently at the Destination Chesterfield Round Table event, with several local business figures speaking on what more can be done to drive sustainability in our region.